For over six years, Content Khana has been honored to serve as the PR and Media Management partner for the European Commission and the Association of Polish Fruit Growers in the “Time for Apples from Europe” campaign — an extensive informational and promotional initiative in Egypt.
The campaign aimed to promote European apples in key export markets, highlighting their exceptional quality, safety standards, and sustainability practices.
A Long-Term Partnership Across Two Phases
Our collaboration began in 2017 and has continued through 2024, encompassing two main phases.
Throughout these years, Content Khana has remained a trusted local partner, ensuring consistent communication, visibility, and engagement on behalf of the client.
PR Management and Media Relations:
Content Khana led all aspects of public relations and media management, including:
- Drafting and distributing press releases in both English and Arabic, ensuring localized messaging that resonates with diverse audiences.
- Arranging media activities and exclusive gatherings, such as iftar and sohour events during Ramadan, fostering direct engagement between stakeholders and journalists.
- Organizing business trips to Europe and B2B meetings connecting Polish producers with high-profile Egyptian importers and distributors.
These efforts strengthened cross-market communication and built lasting relationships between European producers and Middle Eastern business communities.
Events, Exhibitions, and On-Ground Activations:
Content Khana managed the campaign’s presence in key food exhibitions across Egypt and Jordan, overseeing every detail from booth production and media coverage to video production and social media amplification.
We also executed brand activations, tasting events in major supermarkets, and CSR-driven initiatives to build public trust and direct consumer engagement.
Through strategic creativity, each activation reflected the campaign’s spirit — authentic, fresh, and aligned with European standards of excellence.
Influencer and Celebrity Engagement:
Recognizing the power of digital storytelling, Content Khana engaged regional celebrities and influencers to expand the campaign’s visibility and connect with younger audiences.
By selecting trusted figures aligned with the campaign’s values, we enhanced credibility and achieved broader public awareness across both markets.
Business Delegations and International Cooperation:
A highlight of the partnership included organizing a business trip to Poland that brought together an Egyptian delegation of importers, business leaders, and media representatives.
This initiative deepened cross-cultural understanding, encouraged trade cooperation, and solidified long-term business relationships between Egypt and Poland.
Conclusion:
Through strategic planning, execution, and communication, Content Khana played a central role in localizing and amplifying the “Time for Apples from Europe” campaign across Egypt.
